Diary of a first-time CMO volume 2

Diary of a first-time CMO volume 2

Por: Cognism
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
59 episodios disponibles

Latest episodes of the podcast Diary of a first-time CMO volume 2

Mostrando página 3 de 3

Entry 14: Minimal viable tests and minimal viable products 26/11/2024
Entry 13: Build your own B2B marketing playbook 26/11/2024
Entry 12: Diary of a first-time CMO campaign pivot 26/11/2024
Entry 11: How to reach the modern B2B buyer 26/11/2024
Team entry 2: Less about revenue growth, more about retention - LinkedIn post authored by Liam Bartholomew 26/11/2024
Bonus entry 2: ICP deep diving 26/11/2024
Entry 10: Marketing is only effective if it’s memorable 26/11/2024
Entry 9: The endless benefits of tying yourself to revenue 26/11/2024
Entry 8: How we make our content outperform our biggest competitor 26/11/2024
Bonus entry 1: The team's favourite tools 26/11/2024
Entry 7: Proof that demand gen works 26/11/2024
Entry 6: Keeping up with the cutting edge 26/11/2024
Team entry 1: Trusting in my team - LinkedIn post authored by Liam Bartholomew 26/11/2024
Entry 5: The Ice Queen of marketing 26/11/2024
Entry 4: Acting as a subject matter expert 26/11/2024
Entry 3: Powering demand generation with technology 26/11/2024
Entry 2: Implementing the Easy Mode framework 26/11/2024
Entry 1: Validating an idea 26/11/2024
Introduction 20/11/2024
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