Entry 4: Acting as a subject matter expert

Diary of a first-time CMO volume 2
26/11/2024 4 min Episodio 4
Entry 4: Acting as a subject matter expert

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Episode Synopsis

Generally speaking, audiences are far more willing to engage with posts and updates from people, verses from businesses. This ultimately comes down to the trust that we have in those subject matter experts. That’s why SMEs are a crucial part of Cognism’s strategy.
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