Diary of a first-time CMO volume 2

Diary of a first-time CMO volume 2

Por: Cognism
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
59 episodios disponibles

Latest episodes of the podcast Diary of a first-time CMO volume 2

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Bonus entry 7: Bringing a new product to market: A PMM perspective 26/11/2024
Entry 27: OKRs, sprints and Asana tasks 26/11/2024
Entry 26: Cognism’s in-person events strategy 26/11/2024
Team entry 4: Paid ads wins - LinkedIn post authored by Liam Collins 26/11/2024
Entry 25: Hiring mindset over skill set 26/11/2024
Entry 24: How to launch a DG campaign the Cognism way 26/11/2024
Entry 23: Growth is hidden in your current processes 26/11/2024
Entry 22: Building a team of agencies 26/11/2024
Bonus entry 6: Working with my CEO 26/11/2024
Entry 21: The evolution of the demand generation content manager 26/11/2024
Entry 20: Launching long form content that isn’t a gated eBook 26/11/2024
Bonus entry 5: Wearing many hats, strategic versus operation 26/11/2024
Entry 19: Improve user experience with enrichment 26/11/2024
Entry 18: Marketing and parenthood aren’t one-size-fits-all 26/11/2024
Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams 26/11/2024
Entry 17: Fresh paid acquisition leadership 26/11/2024
Entry 16: Making enterprise specific content 26/11/2024
Bonus entry 3: C-suite dynamics 26/11/2024
Entry 15: The demand gen playbook 26/11/2024
Team entry 3: Being a woman in the C-suite in a fast moving start up 26/11/2024
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