Entry 20: Launching long form content that isn’t a gated eBook

Diary of a first-time CMO volume 2
26/11/2024 3 min Episodio 28
Entry 20: Launching long form content that isn’t a gated eBook

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Episode Synopsis

Downloading content doesn’t equal intent to buy. Which is why we don’t create gated content anymore. That doesn’t mean we don’t create long form content, however. Listen to find out how we put out long form content, without gates.
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