Diary of a first-time CMO

Diary of a first-time CMO

Por: Cognism
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
68 episodios disponibles

Latest episodes of the podcast Diary of a first-time CMO

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Entry 25: Minimum viable product 08/02/2023
Entry 24: LinkedIn wins 08/02/2023
Entry 23: Cognism DNA 08/02/2023
Entry 22: Providing value 08/02/2023
Entry 21: Align your destinies 08/02/2023
Entry 20: Give yourself problems 08/02/2023
Lesson 2: The different languages of a CMO 08/02/2023
Entry 19: Marrying ideas and execution 08/02/2023
Entry 18: Tie yourself to revenue 08/02/2023
Entry 17: Let’s get it live 08/02/2023
Entry 16: Done is better than perfect 08/02/2023
Entry 15: Dream team 08/02/2023
Entry 14: Art and science 08/02/2023
Entry 13: The first 100 days 08/02/2023
Entry 12: Experiment, experiment, experiment 08/02/2023
Entry 11: Implementing a winning content strategy 08/02/2023
Entry 10: Cut the BS 08/02/2023
Entry 9: Day 1 and a marketing leader 08/02/2023
Entry 8: CMO of a startup 08/02/2023
Entry 7: Value customer loyalty 07/02/2023
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