In this episode of the Dial It In podcast, co-hosts Trygve, Dave, and Nicole converse with Heather Boschke, a strategic marketing leader, artist, and author. Heather discusses her frustration with businesses that dismiss the need for creativity, leading to her inviting Heather, an expert in creative marketing. Heather shares her career history, her transition from corporate life to running her own fractional marketing company, Vogel Ventures, and her book series 'Little Birdie Buddies.' The conversation covers topics such as the significance of creativity in business, the importance of having a solid marketing strategy and key messaging, understanding and targeting the right audience, and maintaining work-life balance. Heather emphasizes the necessity of being authentic, setting boundaries, and being unapologetic about one's priorities.Connect with Heather:LinkedInVogel VentureLittle Birdie BuddiesSponsor:FractionalTactical.com…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.Links:Website: dialitinpodcast.comBizzyWeb site: bizzyweb.comConnect with Dave MeyerConnect with Trygve Olsen

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