Jag Sihra shares her creative journey from childhood artist to founder of Studio Jag Sihra, exploring how her passion for colour theory and textile design evolved through education at prestigious art schools and corporate design roles before launching her own studio.• Discovering a love for art at age 10 and recognizing how it brought contentment and focus• Developing colour theory skills at St. Martin's, which became the foundation of her distinctive style• Balancing corporate design work at British Airways and Virgin Atlantic while maintaining artistic vision• Making the brave decision to decline a "dream job" offer to prioritize family and pursue independent creative work• Creating the "Loft" social space design for Virgin Atlantic's A350 aircraft• Designing art eggs for the Elephant Family charity, including a special collaboration with schoolchildren affected by Grenfell• Establishing Studio Jag Siara with a focus on bespoke luxury gifts that celebrate brand heritage• Viewing AI as a tool rather than a threat, believing human artisanship will always be valued for its soul and connection• Launching a new collaboration with an Indian social enterprise to support artisan families while creating sustainable productsDHABA Brewed slowly. served warmly. crafted with care

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