Hardy Sidhu Founder & CEO. From Survival To Design Leadership.

13/11/2025 52 min Temporada 2 Episodio 1
Hardy Sidhu Founder & CEO. From Survival To Design Leadership.

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Episode Synopsis

Start with the stereotype: tidy CV, tidy promotions, tidy portfolio. Now scrap it. Hardy’s journey begins in a young offenders’ institution with no GCSEs and no map, then arcs through late-night self-teaching, messy first sites, a bold UX leap, and leadership roles that reframed “product” from deliverables to durable partnerships. What looks like luck is actually iteration—learning fast, moving on, and keeping the energy high.We talk about the moment titles and big pay in the US stopped feeling like progress, and why that emptiness became a compass. Hardy built Format 3 on a simple promise: great people, great work, great time. The result isn’t a slogan; it’s client feedback about unmatched energy and a culture that protects humanity while shipping at pace. Recognition came—national awards and industry lists—but the deeper win is impact that outlives the founder: in-house incubators, support for visionary ideas, and plans for a design school in Punjab to raise the craft where tech has already surged.Heritage threads through everything. Oneness isn’t a poster—it’s how work and life meet. We get honest about South Asian visibility in tech and design, what the Black creative community models so well, and why organisation matters as much as talent. Off the mic, Hardy leans into seva, mentorship, and family, teaching Punjabi to his child and unlearning the gaps school left behind. The takeaway is clear: visibility is accountability, and community lifts when we show up with our full selves.On AI, we cut through the noise. Tools amplify; they don’t give you a reason to exist. Expect a dot-com-style correction as hype burns off and shallow startups fade. What endures are teams that weave empathy, strategy, and craft into products people love. Design is not dead—it’s the differentiator when everyone has the same tech. Younger makers have unprecedented tools; the bar is still purpose, delight, and credibility.If you’re searching for purpose, we offer a reset: stop sprinting toward a finish line. Be fully yourself and let purpose arise from the work, the people beside you, and the culture you choose to build. Subscribe, share with a friend who needs the nudge, and leave a review with the moment that shifted your thinking.Support the showDHABA Brewed slowly. served warmly. crafted with care