Send us a textSmall towns love to say they want to “keep their young people.”But if your youth have never been invited to plan, lead, or create anything in your community… what exactly are you asking them to stick around for?In this episode of Destination Roadmapping, Vicky Soderberg makes the case for a full-blown Youth Takeover—and walks you through 5 low-cost, high-impact ways to bring Gen Z into the heart of your downtown and tourism strategy:No big budget. No matching T-shirts. Just structure, trust, and the courage to let go of “the way we’ve always done it.”🎧 Whether you’re a DMO, Main Street director, or just sick of watching your community run on reruns—this episode is your wake-up call. Because if they don’t get to build something here, they’ll go build it somewhere else.Thanks for listening! Look for new episodes each Sunday wherever you get your podcasts, and in the meantime... Follow us on Facebook & Instagram Connect with Vicky on LinkedIn Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.

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