1. Are black and white logos still effective in 2025?Yes. Black and white logos remain one of the most scalable and cost-effective identity systems today. With the rise of dark mode, minimal UI design, and global digital rollouts, monochrome marks offer clarity, adaptability, and strong brand recall, without the production friction or inconsistency of complex color systems.Luxury brands like Chanel and Prada use monochrome to signal timelessness and restraint, while tech giants like Apple and Nike use it to achieve speed-to-market, omnichannel compatibility, and strong global recognition. Monochrome logos allow these brands to scale visually without compromising trust or visual coherence.They reduce packaging and print costs, accelerate asset approval, and improve brand recall. For example, brands like Jordan and WWF have achieved high campaign performance and revenue growth, in part due to logos that work instantly across merchandise, media, and cause-driven campaigns — all without relying on color.2. Why do luxury and tech brands prefer black and white logos?3. How do black and white logos impact ROI?

Ver todos los episodios