Subway x Netflix: Key FindingsSubway’s "Happy Gilmore Meal" offers limited-edition cups and packaging, supported by a digital experience and rewards platform.Dentsu developed the campaign’s creative and strategy, including character-led spots, illustrated collectible cups, and themed packaging tied to the film.Fans can win prizes like golf trips and $3,000 “Big Ass Checks” through Subway’s Happy Place experience.Subway is swinging hard into nostalgia and customer loyalty with a cross-channel campaign celebrating the return of "Happy Gilmore."In collaboration with Netflix, the sandwich chain is reviving its tie-in with the cult classic golf comedy through a limited-time promotion centered on its new "Happy Gilmore Meal."

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