Your app icon isn’t just a visual — it’s a conversion lever. In this episode, we explore how top brands like Uber, Duolingo, and Calm use strategic app icon design to increase installs, boost retention, and build brand equity.We break down real-world A/B test results, psychology-backed design tactics, and agency strategies for turning icon design into a scalable service. Whether you're launching a startup or leading ASO for a billion-dollar app, this episode reveals why the smallest asset on your screen might be your biggest growth driver.

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