Is the news industry on the brink of collapse? In this episode, we unpack a groundbreaking report compiled by Novel Cognition and Aibrandintelligence.com that reveals a digital "traffic apocalypse" for news publishers. Drawing on July 2025 data from SimilarWeb and Press Gazette, the research shows a catastrophic decline in web traffic for the vast majority of major U.S. news websites.Join us as we dive deep into the findings with our special guests from Novel Cognition and Aibrandintelligence.com. We'll explore:• The Shocking Data: Learn how 46 of the top 50 U.S. news sites saw their traffic plummet year-over-year. We're talking massive losses for household names like Forbes (down 50%), The Washington Post (down 40%), and CNN (down 34%).• The Prime Suspect: Google's AI Overviews: Discover how Google's AI feature, launched in May 2024, has been the primary driver of this crisis. We'll discuss the dramatic rise in "zero-click searches" from 56% to 69% in just one year, as users get answers directly on Google, starving publishers of vital clicks.• The Scale of the Collapse: The data shows a staggering loss of over 600 million monthly visits to news sites from organic search in less than a year. Only 1% of users who see an AI summary actually click on the cited links, a devastating metric for publishers.• Industry Fightback: As traffic and ad revenue evaporate, major publishers like Penske Media (owner of Rolling Stone and Variety) are suing Google. Others, like the BBC, are launching dynamic paywalls to pivot toward reader revenue.• The Future of Journalism: What does this mean for the future of quality journalism and information access? We discuss the long-term implications, from reduced funding for investigative reporting to concerns for democracy itself. We also look at the rare exceptions like Substack, which saw its traffic grow by 47% amid the chaos.This isn't just a story about SEO or tech—it's about the future of how we consume news. Tune in for an essential conversation on one of the biggest disruptions the media industry has ever faced.For a visual breakdown of the data discussed in this episode, check out the original infographic compiled by Novel Cognition and Aibrandintelligence.com : #NewsTraffic #AIOverviews #GoogleAI #DigitalPublishing #TrafficApocalypse #SEONews #Journalism #MediaIndustry #ZeroClickSearch #SimilarWeb #PressGazette #WashingtonPost #Forbes #CNN #Substack

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