Welcome to Audio Learning from Assemble You.We cover business storytelling, how to appeal to listeners, the importance of demonstrating transformation, and provide some tangible examples of where effective storytelling has been a success. Once you understand how stories are built, you’ll become a much more confident presenter and writer.Further info:Download the Transcript for this EpisodeDownload the Key Points InfographicReading List[Book] Andreas Loizou, The Story is Everything [Book] Jacob and Wilhelm Grimm, The Original Folk and Fairy Tales of the Brothers Grimm[Book] Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen[Video] Fusion Accelerator, Understanding Situation, Complication, Resolution[Book] Barbara Minto, The Pyramid Principle - Logic in Writing and Thinking[Article] Harvard Business Review, Storytelling That Moves People

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