Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. Founded in 2003, rfxcel is the first company to focus on the safety of the pharmaceutical supply chain and bring advanced traceability technology to manufacturers, repackagers, wholesalers, and distributors.After three heads of marketing departed within four years, , Herb In his current role rebooted the marketing organization generating an increase in marketing qualified leads of over 500% through improved SEO and public relations efforts. A versatile and highly creative leader with more than 20 years experience, Herb brings skills in strategic planning, solution architecture, and relationship building to leading organizations. His teams deliver elegant products and programs that enable sustainable and predictable growth.

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