In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effectiveness of small, intimate, repeatable events like VIP dinners for building relationships and providing value to attendees. She emphasizes the need for event marketers to track attendee sentiment and measure the success of events. Camille advises aspiring event marketers to be data-driven and use data to make informed decisions and secure budget for their programs. She concludes by inviting listeners to connect with her on LinkedIn for event strategy discussions.

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