Ep 10: How to Map Out Your Marketing Plan for Next Quarter with Mari Luke, Head of Growth @ Accord

Demand by Omni Lab
03/05/2022 34 min Temporada 1 Episodio 10
Ep 10: How to Map Out Your Marketing Plan for Next Quarter with Mari Luke, Head of Growth @ Accord

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Episode Synopsis

Join Jonathan Bland, the Co-Founder of Omni Lab, and Mari Luke, the Head of Growth at Accord, as they discuss how they plan marketing quarter to quarter. From how to hit SQL goals, to why there is so much focus on driving leads, to the funnel versus aligning pipeline, what metrics are important, and how to present this data to your boss. 

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