Do premium showrooms make a difference to buyers? | Deep Drive Podcast | Autocar India

Deep Drive | Autocar India
11/10/2025 42 min Temporada 1 Episodio 81
Do premium showrooms make a difference to buyers? | Deep Drive Podcast | Autocar India

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Episode Synopsis

A few car and bike manufacturers have set up separate premium showroom channels to retail certain products. On this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime, Sergius Barretto - Managing Editor, Autocar India - and Ketan Thakkar - Editor, Autocar Professional - discuss why manufacturers see merit in the approach and if it really makes a difference to buyers. 

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