David McRaney's book, You Are Not So Smart, detailing cognitive biases and heuristics that affect human decision-making and perception. The book explores various psychological phenomena, including confirmation bias, the availability heuristic, the anchoring effect, and the fundamental attribution error.It uses examples from research studies and real-world events to illustrate how these biases lead to flawed judgments and behaviors.  Furthermore, the text examines the implications of these biases on topics such as brand loyalty, groupthink, and the illusion of control.

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