Grant Cardone's The Ten Times Rule is a self-help book advocating a 10X approach to achieving success. The core concept involves setting goals ten times larger than initially desired and taking ten times the amount of action typically considered necessary. The book emphasizes massive action, a commitment to continuous effort, and overcoming limiting beliefs to achieve extraordinary results. It also challenges conventional wisdomabout goal-setting and the pursuit of success, suggesting that average efforts yield average results.

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