CMOs Navigating AI: The Flywheel and Audience Insights

14/04/2025 14 min Temporada 1 Episodio 15

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Episode Synopsis

About This EpisodeIn a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.Join us as we explore:Why linear marketing funnels are no longer sustainable in the AI eraHow the flywheel model creates momentum through automation, optimization, and iterationPractical steps CMOs can take to realign teams, martech, and content for continuous growthThe crucial mindset shift from "campaign thinking" to "experience building"Whether you're a CMO, marketing strategist, or digital transformation enthusiast, this episode offers real-world frameworks to future-proof your approach in an AI-driven marketing landscape.AI is reshaping content creation, personalization, and performance measurementThe flywheel empowers marketers to create self-sustaining growth loopsCustomer experience—not just lead gen—should be at the center of your strategyExperimentation and iteration will outpace perfectionismCMOs must move from control to orchestrationAvailable on:Spotify | Apple Podcasts | Google Podcasts | Amazon Music | YouTubeAI & Marketing StrategyFlywheel Model vs. Funnel ModelMartech & AutomationOrganizational Change for CMOsBuilding Scalable Experiences"The flywheel model is not just a framework—it’s a mindset shift from controlling campaigns to orchestrating experiences."Subscribe to The Deeep Dive for weekly insights on marketing, AI, SEO, and digital strategy!🔥 Key Takeaways🎧 Listen Now🧠 Featured Topics💡 Quote of the Episode✅ Don’t Miss Future Drops