Welcome to The Deep Dive, where all hell breaks loose when SEO meets AI.In this episode, we expose how Google’s AI Overviews are permanently collapsing click-through rates, rewriting paid search visibility, and triggering the greatest shift in digital marketing history. With over 60% of searches now ending without a click, traditional SEO and PPC metrics are officially broken.You will learn how organic CTR dropped 61%, paid CTR fell 68%, why healthcare ads are getting buried, how informational queries now outperform commercial keywords, and why citation authority is now more powerful than rankings.We break down The Great Decoupling, the forced merger of SEO and PPC, the failure of Google Search Console, the rise of Generative Engine Optimization, and why desktop is now the real revenue engine for AI-driven search.If clicks are disappearing, the only question left is this:Is your brand trusted by the AI?#AISEO#ZeroClickSearch#TheGreatDecoupling#SearchMarketing#GoogleAI#GenerativeSEO#MarketingStrategy#FutureOfSearch#SEOTips#PPCMarketing#DigitalMarketing#AIOverviews#ContentAuthority

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