Revolutionizing Advertising: AI & First-Party Data in a Privacy-First World

Deconstructing Data
28/04/2025 47 min

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Episode Synopsis

The future of advertising is here and it’s powered by AI and first-party data.On this episode of Deconstructing Data, we’re joined by Rajiv Khaneja, CEO & Founder of AdButler, an expert in ad tech, entrepreneurship, and data-driven innovation. With a deep focus on privacy-first advertising, Rajiv is helping brands navigate the shift toward AI-powered targeting and optimization.We’ll explore:1. AI-Driven Micro-Targeting Using First-Party Data2. Real-Time Ad Optimization with AI3. AI-Powered Audience Profiling and Predictive Insights4. Tech StackIf you want to stay ahead in the evolving world of ad tech, this is a conversation you won’t want to miss.

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