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Listen "Data-Driven Marketing: How the Growth Formula Framework Solves Challenges with Samuel Thimothy, founder of OneIMS"
Episode Synopsis
This week we spoke to Samuel Thimothy, Chief Growth Officer at OneIMS.com, a seasoned strategist specializing in impactful go-to-market strategies and RevOps implementation is coming on Deconstructing Data!
Conversation TOPICS
1. The Importance of Data and the Growth Formula (Acquisition + Retention = Growth)
2. Data-Driven Content Marketing: The intersection of content marketing and data analytics.
3. Marketing Automation and Data Integration: The role of marketing automation tools in gathering and leveraging data for lead nurturing, personalized, communication, and improved customer experiences.
4. Tech Stack
Conversation TOPICS
1. The Importance of Data and the Growth Formula (Acquisition + Retention = Growth)
2. Data-Driven Content Marketing: The intersection of content marketing and data analytics.
3. Marketing Automation and Data Integration: The role of marketing automation tools in gathering and leveraging data for lead nurturing, personalized, communication, and improved customer experiences.
4. Tech Stack
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