Not all marketing data is created equal and sometimes, what you don’t see is what matters most.On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.We’ll get into:1. Marketing Metrics: What Should You Measure?2. Being Data-Driven: Team or Mindset?3. Getting the Right Data: Clarity Over Clutter4. Tech StackIf your marketing feels like it’s missing something below the surface, this conversation is for you.

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