Well, one more to go to wrap up season 6!   
This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.   
Highlights:   
05:00 Should you display all inventory on your website or only front-line ready units?   
15:00 Creating ads directly from your website. 
21:00 Why you should be advertising more not less. 
30:00 Outsourcing recon to speed up the front-line process  
41:00 Experience demands more cost.  
50:00 Next five years.  

Connect With Eric:  [email protected]  

Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.  

You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...  

Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:  
Website: https://dtvms.net/  
Facebook: https://www.facebook.com/Dealertalk/  
Instagram: https://www.instagram.com/dealertalk/  
YouTube:  https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Twitter: https://twitter.com/TalkDealer  
LinkedIn: https://www.linkedin.com/in/herb-r-an...  

Thank you for tuning in, and as usual, we will TALK later!

Ver todos los episodios