Episode 77: The Advertising Attribution Problem - The Trouble With Paying for Clicks & Eyeballs

DCA Commerce Code
03/09/2021 12 min Temporada 1 Episodio 77
Episode 77: The Advertising Attribution Problem - The Trouble With Paying for Clicks & Eyeballs

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Episode Synopsis

This week on Commerce Code we speak with John Readman, Founder of BOSCO, on the future of digital ad measurement. BOSCO has built a whole business around helping brands and merchants measure and optimize their ad spend.

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