This week on Commerce Code, we speak with Chrissy Maitland, General Manager of Rakuten Card Linked Offers. Rakuten is a longstanding leader in DCA-CardLinx, and powers the card-linked offer programs for leading financial services companies, mobile app providers and loyalty rewards programs. They provide merchants with a scalable pay-for-performance channel that efficiently drives traffic and sales in-Store and online. Today we are talking about:The changed consumer environment in 2025The importance of value to consumers nowWhat that looks like in light of a very fast-moving political and economic situation globallyWhat merchants, financial services companies and other digital commerce professionals need to do to adapt and grow during what is already a complicated year

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