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Listen "Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?"
Episode Synopsis
This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:cash-back vs. points vs. other rewardsdebit cards, credit cards, and leather walletshow AI might help tailor offers, points and redemption paths for consumers - andfantasy football and what the word "football" means
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