This year the JSW MG Windsor became the highest selling electric car in India. It recently even managed to outperform Tata’s most popular offerings like the Nexon and Punch EV. It recorded total sales of over 10,000 units in a single quarter, beating all the models from Tata, Mahindra, and Hyundai.The obvious question here is – what did MG do differently? And the answer is simple – by doing for EVs what Reliance did for cell phones in the early 2000s. Tune inDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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