The sexual wellness industry has long been shrouded in taboo. But now, thanks to quick commerce, getting a stamina supplement or a massage wand has become as effortless as ordering a packet of milk. In the process, the long standing dominance of the old guard – the likes of Durex, Manforce and Score – has also been challenged. That's because these quick commerce platforms shone a light on the many upstarts that have entered the market in the last few years. These brands are breaking the long held taboos associated with sexual wellness and entering the mainstream by doing what others never could. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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