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Listen "Storytelling Through Data"
Episode Synopsis
In this episode of Data Dialogues, we interview Carol Kruse, a Valvoline board member and former marketing executive at Cambia Health Solutions, ESPN and Coca-Cola. She weighs in on which data to focus on -- and how to sell your findings to others in your organization.Jump ahead to these highlights:1:00 - Carol Kruse’s career path4:30 - How Carol turns to data to tell her stories7:30 - Is it better to dig deeper into the data or let the data tell the story?11:25 - How do you best tell someone to trust the data?12:20 - The marriage of art and science14:38 - Overcoming objections to data17:30 - Which data to focus on21:30 - The end user24:55 - Focus groups25:50 - Example of combining creative with actionable data
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