The auto industry has been front and center as supply chain issues make headlines. But the other story is rapid change. Evolving consumer preferences, shifting demographics and digital retailing have all upended the market since COVID. Have these factors changed the industry for good? Equifax’s Rissa Reddan gets a market assessment from Tyson Jominy, vice president of data and analytics at JD Power.Jump ahead to these highlights::50 - Tyson’s role at JD Power1:45 - What data is revealing about the auto industry right now2:53 - Challenges facing the industry and Covid’s role in current environment4:24 - Covid’s impact on individual transit: types of leases, purchases and specific behavioral change5:45 - Electric vehicle market is heating up7:00 - Are we at the tipping point for EV’s?8:10 - Convergence of solar power and EV’s9:00 - How is data driving the digital retail revolution?10:42 - What are we learning about consumers through digital retailing? What does the data reveal?12:15 - New generational trends that are emerging14:12 - How can the auto industry use data to drive recovery? What benefits are we seeing?16:15 - What are cars telling us -- and are they watching their drivers?18:12 - Car data can be a risk assessment19:11 - How this is a time of transition for the auto market and what the future looks like

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