Listen "S2 Ep10: Healthy Bottom Line: Engaging patients where they are, in ways they want"
Episode Synopsis
Ann Bilyew, president of WebMD Ignite, talks about the importance of giving patients trustworthy healthcare information. Healthcare organizations need to earn the right to engage patients, she says. It’s not just about providing good information to patients. It’s presenting that information authentically and connecting with patients in different ways.
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