http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/ - LinkedIn MARKETING STRATEGY: how to get people to follow the company? Employees,especially the top management, must be involved in the practice - Update regularly, participate in discussions and groups, and use analytics to track performance.The goal of a LinkedIn marketing strategy is not profit, it's connections. And small businesses must know the importance of networking. http://www.youtube.com/watch?v=dRb1V0NMCRE

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