271. DANCE + REBRANDING: Know When to Pivot

24/06/2026 24 min

                    271. DANCE + REBRANDING: Know When to Pivot

Listen " 271. DANCE + REBRANDING: Know When to Pivot "

Episode Synopsis


This is DANCE + REBRANDING.
This episode is a masterclass in when and HOW to pivot using our very own podcast as the case study. I'm telling you why, why NOW, and HOW I moved from “Words That Move Me” to DANCE + 
Here’s what you can expect from our pivot:
Same great content, new name, logo, iconography, and then some! 
Spoiler: Rebrands are as much MIND MANAGEMENT as they are BRAND MANAGEMENT. Pivots aren’t just about new directions; they are an exercise in negotiating where you put your weight.  They're a conversation with self (inward) and a statement of self (outward) that can expose a TON of unwanted feelings. 
Get ready for all the juicy details:

The moment I KNEW beyond a doubt that I needed to change the name of the podcast.
How Toni Basil influenced the new title. 
Why I decided to SHIFT, not STOP.

271 episodes in. We're just getting (re)started.
Watch the full episode on YouTube.
Show Notes:
Hire Bree Reetz for your Brand Design!
Listen to DANCE + Will Loftis
Listen to DANCE + Toni Basil
For more DANA
For coaching with me, join the WTMM COMMUNITY 
To shop for GOODIES & SERVIES
Watch and Subscribe on YOUTUBE 
Stay connected with us on IG and TikTok