Nate Checketts is the Co-Founder & CEO of Rhone, a men’s performance lifestyle brand founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The NFL, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In 2020 Nate was selected by the Sports Business Journal to their 2020 list of Forty leaders under Forty. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate carries himself with a calm confidence that is rooted in humility and appreciation and he is one of the most thoughtful and intentional people I’ve ever had the opportunity to speak with. But above it all, he is an incredible man, husband, and father and I’m so grateful for the opportunity to have him on the show.Overview of Discussion PointsBringing up the next generation of menLeading with love and leadership, not shameRyan Holiday - “Statue of Responsibility”Nate’s Childhood3rd of 6 childrenbrother Spencer has a very success sports podcast in UtahNate’s Dad, DaveNo tactic to intentionality, sincereWhat made him mad - entitlement, acting better thanParents did a great job on intentionally parenting in a privileged homeNate’s definition of successLiving up to dad’s level of successMarriagehow they metthe role she plays in the familyLesson from mother - “love is a verb”marriage advice - “go to bed angry”FatherhoodFavorite part of being a dad is witnessing his kids developDiscussion about not over programming kids and letting kids be kidsIntentionality of coaching character developmentBeing the person our kids see us asWhat Nate struggles withInferiority complexRelaxingSelf-talkWhat Nate wants his kids to remember about himWhere to follow:RhoneWebsite: www.rhone.comIG: @rhoneNateIG: @natecheckettsLinkedInReferencesRyan Holiday - Statue of Responsibility: https://ryanholiday.net/why-we-need-a-statue-of-responsibilitySpencer Checketts (Nate’s brother) radio show: https://podcasts.apple.com/us/podcast/the-drive-with-spence-checketts/id1476325554VestaBoard: www.vestaboard.comEveryMan: www.vestaboard.com

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