Create More 'Memorable' Customer Experiences by Using Remote Video

CX Today
30/01/2023 22 min Temporada 1 Episodio 96
Create More 'Memorable' Customer Experiences by Using Remote Video

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Episode Synopsis

CX Today's Charlie Mitchell hosts Colin Shaw, Founder & CEO of Beyond Philosophy.In this session, we consider how brands can create more memorable customer experiences, discussing:The importance of memory in CX.How the peak-end rule influences customer journey design.Isolating the emotions that drive value to customers.How video supplements a memory-driven CX approach.

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