S2 EP28: Marketing Attribution and the Marketing Metrics You Need to Know with Derek Rasmussen from Outdoor Vitals

Customer Growth Sessions
30/07/2025 43 min Temporada 2 Episodio 28
S2 EP28: Marketing Attribution and the Marketing Metrics You Need to Know with Derek Rasmussen from Outdoor Vitals

Listen "S2 EP28: Marketing Attribution and the Marketing Metrics You Need to Know with Derek Rasmussen from Outdoor Vitals"

Descargar episodio Ver en sitio original

Episode Synopsis

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.
He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership program.
Visit Outdoor Vitals for their latest gear and updates. Also, make sure to follow their YouTube channel and connect with them on Instagram, TikTok, and Facebook for more content!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

More episodes of the podcast Customer Growth Sessions

S2 EP39: The Nitty Gritty on Acquiring a Business with Mira Nair from AZARIA 15/10/2025
S2 EP38: Marketing When Customers Aren’t Searching for You with Tom DeMartino from JustFoodforDogs 08/10/2025
S2 EP37: Dispelling Common Fears of Starting an Ecommerce Business with Ro Trivedi from Pietra 01/10/2025
S2 EP36: SEO Shorts: Positioning in the AI Era with Pat Ahern from Intergrowth 24/09/2025
S2 EP35: How to Build a Business Through Organic Social with Zechariah Thomas from Swift Hockey 17/09/2025
S2 EP34: Timing a Business Exit + Finding the Right Business Partners with Scott Bailey from Path Projects 10/09/2025
S2 EP33: Pivoting When Your Main Growth Channel Shuts Down with LeiLani Kopp from Sweet LeiLani Cosmetics 03/09/2025
S2 EP32: Buying and Scaling Schuil Coffee Successfully with Tim Volkema 27/08/2025
S2 EP31: How to Scale Output Without Raising Costs with Davina Kaonohi from Element Apothec 20/08/2025
S2 EP30: Getting Comfortable with "No" in Ecommerce B2B Partnerships with Kate Cervini from 100mL 13/08/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA