Customer First Thinking

Customer First Thinking

Por: Stephen Shaw
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
58 episodios disponibles

Latest episodes of the podcast Customer First Thinking

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Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy 04/05/2021
Retail Reimagined: An Interview with Shawn Stewart, Senior Vice President, Customer and Triangle, Canadian Tire Corporation 16/03/2021
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce 17/12/2020
Agency Transformation: An Interview with Mark Penn, Chairman and CEO, MDC Partners 24/10/2020
Context Marketing: An Interview with Mathew Sweezey, Director of Market Strategy at Salesforce 04/08/2020
Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs 20/06/2020
Reimagining Loyalty Programs: An Interview with Bryan Pearson, Loyalty Marketing Pioneer 26/03/2020
Brand Advocacy: An Interview with Jay Baer, President of Convince and Convert 06/02/2020
The Content Experience: An Interview with Randy Frisch, President and Co-Founder of Uberflip 11/09/2019
Decoding the Future: An Interview with Mitch Joel, Founder of Six Pixels Group, and Digital Seer 23/08/2019
Transforming Marketing Strategy: An Interview with Niraj Dawar, Professor of Marketing, Ivey Business School 24/05/2019
Experience Thinking: An Interview with Tedde van Gelderen, President at Akendi 10/04/2019
The State of Digital Advertising: An Interview with Seraj Bharwani, Chief Strategy Officer, Acuity Ads 15/02/2019
1:1 Marketing: An Interview with Don Peppers, Marketing Oracle and CX Expert 31/12/2018
Deep Learning: An Interview with Gary Saarenvirta, CEO, Daisy Intelligence Corporation 05/12/2018
The State of Relationship Marketing: An Interview with Jagdish Sheth, Professor of Marketing at Emory University, Goizueta Business School 04/12/2018
Journey Analytics: An Interview with Lori Bieda, Head of Analytics Centre of Excellence, Bank of Montreal 15/11/2018
The Future of Marketing: An Interview with Philip Kotler, the "Father of Modern Marketing" 16/10/2018
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