Listen "Buying into brands"
Episode Synopsis
In this episode, our panel explore the emergence of a new type of customer, whose decisions are driven increasingly by purpose, integrity and reputation. They discuss how businesses can achieve customer buy-in and translate that into practice, illustrating their points with some great examples of trust-building key events.
Our speakers this episode:
Jo Stringer, Partner, KPMG in the UK
Edgar Molenaars, Partner, KPMG in The Netherlands
Carmen Bekker, Partner, KPMG Australia
Our speakers this episode:
Jo Stringer, Partner, KPMG in the UK
Edgar Molenaars, Partner, KPMG in The Netherlands
Carmen Bekker, Partner, KPMG Australia
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