Buying into brands

10/03/2021 21 min Episodio 12
Buying into brands

Listen "Buying into brands"

Episode Synopsis

In this episode, our panel explore the emergence of a new type of customer, whose decisions are driven increasingly by purpose, integrity and reputation. They discuss how businesses can achieve customer buy-in and translate that into practice, illustrating their points with some great examples of trust-building key events.
Our speakers this episode:
Jo Stringer, Partner, KPMG in the UK
Edgar Molenaars, Partner, KPMG in The Netherlands

Carmen Bekker, Partner, KPMG Australia