When you're running a small business, it's easy to rely on intuition and passion but are they enough to make the right decisions? In this episode, we dive into how small business owners can use market research to validate ideas, refine strategies, and avoid costly mistakes. Guest expert Alex shares practical, budget-friendly ways to gather real insights—whether you're launching a new product, planning your next season, or simply want to know what your customers actually think. Discover the difference between a hunch and hard data—and why that distinction could be the key to your business growth.Get in touch with Alex FultonLinked In: www.linkedin.com/in/alexandra-fultonWebsite: www.littleduckinsights.com.au/Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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