Send us a textOn this episode, Cassandre discusses essential strategies for building a business that not only survives but thrives by earning the love and loyalty of your clients. From crafting exceptional customer experiences to setting policies and rules that resonate, Cassandre explores the intricacies of fostering a business environment that stands out. Dive into the concept of the "Keith Lee effect," accountability in business, and the valuable lesson of not taking things personally in the world of entrepreneurship. 

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