Episode Synopsis "The Origin Story and Starting with Why"

Meet the founders of Fertile Ground Beer Co., a craft brewery located in the Belhaven neighborhood of Jackson, Mississippi. Matthew, Conner, and Matty discuss the origin story of Fertile Ground and, in Simon Sinek fashion, explain the “why” behind this tap room focused craft brewery. This first season of the Cultivating a Craft podcast provides a real-time account of the planning and launch of this brewery.

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More episodes of the podcast Cultivating a Craft

• Our Ethos and Core Values
• Creating a Space
• The Fertile Ground Beer Thesis
• Making the Liquid: Introducing our Head Brewer
• A Third Space: Location, Location, Location
• Building the Team, the Who
• Brewery 2.0, the What and How
• The Origin Story and Starting with Why