Perhaps the greatest compliment I can give Scott Baker, and Porsche - the company he represents - is that I wasn’t a car person before their brand evaluation, and now I’m a big car fan. Particularly Porsche. This is one of the most remarkable companies and brands and I don’t think they get nearly the accolades and admiration they deserve within the marketing industry.
If you boil marketing down to it’s core essence, there are two things that matter most:
First, ask yourself if your product is as remarkable as you think it is, or as remarkable as it needs to be. If not, spend your time, talent, and money making it better. Porsche makes truly remarkable automobiles.
Secondly, are you creating and nurturing a tribe of enthusiasts about your product or service. Porsche, like Harley Davidson, is masterfully at providing desirable experiences for the novice, and they allow die hard fans to have incredible access and the ability to associate with the brand, and with other Porsche fans. It really doesn’t have to be more complicated than that. Let’s hear how Scott does those two things at Porsche.
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