In this episode of Crossing The Content Chasm Anna talks about finding your authentic self. You will learn from Anna how to discover who you are and what you want for your content and brand in order to reach your audience more effectively. Anna talks about the importance of being authentic in your business. Knowing your strengths and weaknesses will help you determine which areas of your life you can incorporate into your brand and content and which areas you need to improve. This is just one of the many tips that Anna suggested in this episode for you to find out what you love and what you want to do, and how to incorporate these into your brand and content to effectively reach your target audience. In the podcast you will learn:  What you need to discover about yourself - such as your strengths, weaknesses and experiences. Knowing your strengths and weaknesses can help you discover your passions, and guide you in your journey to self improvement. How to direct your content to reach the end goal. Anna herself loves to help people, so she directs that interest into her work and now helps other people with business. Identifying your audience and creating effective content to benefit them. This involves making content specifically targeted at a selected demographic so your message is relayed efficiently. Fun stuff you can do online such as playing games, using social media, and meeting groups of people via video. Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.  Key Takeaways: Your content reflects your personality and your interests. Try new things. Resources Anna Bravington LinkedIn | Twitter

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