In this episode we meet Cole Heilborn of the pacific northwest production company, Portside Productions. We at Crossing the Axis call Cole "the hustler" because there's nothing Cole's afraid of to move his craft forward. Here are some things Cole is doing that are quite out of the box in order to get the kind of work he wants. Hosting his own podcast interviewing marketing people who are the type that would ultimately hire him. Genius. Creating (and getting funding for) a documentary based on his love of mountain biking. Note - this puts him in like Flynn with those mt. biking companies who also need commercial work done.So, take a listen to this episode and learn how you, too, can hustle. And how the key to it is knowing "there are no rules" to growing your production company.

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