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Listen "Understanding your prospective students - findings from the 2024 Marketing and Enrollment Management Benchmark Report"
Episode Synopsis
Understand what matters most to your prospective students.
This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report.
Mickey and Chris dive in to some consistent themes Chris found in their research, and some of the most important pieces that marketing, enrollment and admissions leaders need to consider as the build out marketing and recruitment plans. Specifically, understanding the key topics of importance students have shared, as well as the role of speed to response in their enrollment decision.
Chris Gilmore, Ed.D., is Vice President of Enrollment Management at Education Dynamics. Chris leads enrollment strategy and execution for a robust portfolio of partner institutions and programs at Education Dynamics. Chris’ professional interest is helping institutions maximize enrollment outcomes by providing an optimized student experience throughout the enrollment funnel.Prior to joining Education Dynamics, Chris has held leadership positions at University of Phoenix, DeVry University, and Excelsior University. He holds a Doctor of Education from the University of New England.
Learn more about Education Dynamics and download the full Marketing Enrollment Management Benchmarks report at: https://www.educationdynamics.com/
Follow Chris on LinkedIn at: https://www.linkedin.com/in/chris-gilmore-ed-d-5a689ba/
Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.
Follow Mickey on LinkedIn, or on his website, MickeyBaines.com
This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report.
Mickey and Chris dive in to some consistent themes Chris found in their research, and some of the most important pieces that marketing, enrollment and admissions leaders need to consider as the build out marketing and recruitment plans. Specifically, understanding the key topics of importance students have shared, as well as the role of speed to response in their enrollment decision.
Chris Gilmore, Ed.D., is Vice President of Enrollment Management at Education Dynamics. Chris leads enrollment strategy and execution for a robust portfolio of partner institutions and programs at Education Dynamics. Chris’ professional interest is helping institutions maximize enrollment outcomes by providing an optimized student experience throughout the enrollment funnel.Prior to joining Education Dynamics, Chris has held leadership positions at University of Phoenix, DeVry University, and Excelsior University. He holds a Doctor of Education from the University of New England.
Learn more about Education Dynamics and download the full Marketing Enrollment Management Benchmarks report at: https://www.educationdynamics.com/
Follow Chris on LinkedIn at: https://www.linkedin.com/in/chris-gilmore-ed-d-5a689ba/
Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.
Follow Mickey on LinkedIn, or on his website, MickeyBaines.com
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