In this episode, Jake welcomes back Paula Dhier, VP of Marketing at Urban Legend, an influencer marketing platform. They discuss the growth of the platform and the challenges of discovering and vetting creators. Paula shares how the CreatorLand program has made the process easier and more efficient. They also talk about the importance of building relationships with creators and expanding the platform to cover more issues and causes. Paula highlights the benefits of the CreatorLand program and expresses her appreciation for its seamless experience.TakeawaysDiscovering and vetting creators in the creator economy can be challenging and time-consuming.The CreatorLand program has made the process of discovering and vetting creators easier and more efficient.Building relationships with creators is important for success in influencer marketing.Expanding the platform to cover more issues and causes can attract a wider range of creators and clients.Sound BitesChapters00:00Introduction and Catching Up02:04Growing the Creator Platform03:09Challenges of Creator Discovery06:22Using the CreatorLand Program for Vetting Creators09:20Building Relationships with Creators11:01Expanding the Platform and Verticals12:16Benefits of the CreatorLand Program14:00Conclusion and AppreciationConnect with Paula on Creatorland: https://www.creatorland.com/pauladhierConnect with Jake on Creatorland: https://www.creatorland.com/itsjakepearson

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