“Influencer marketing” is a bit of a buzzword these days. But how does it apply to the music industry? Can a musician take advantage of influencer marketing to grow awareness for their music?

In this episode of The New Music Industry Podcast, I chat with Johnny Vieira, CEO & Founder of TribeFluence, and he explains why influencer marketing represents a significant opportunity for musicians.
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Get in Touch with Johnny:
Johnny has graciously offered to speak with anyone who’s interested in taking advantage of influencer marketer to grow their career. You can get in touch with him at:

[email protected]
(310) 691-4487

Podcast Highlights:

00:14 – Introductions
00:22 – How did you come to launch a tech company?
02:07 – What are some of the most challenging aspects of building a music career in the digital age?
03:16 – How does TribeFluence help musicians?
05:16 – How did the idea for TribeFluence come about?
09:10 – How do you define influencer marketing?
11:12 – How has influencer marketing evolved over time?
13:11 – Why should musicians focus on working with microinfluencers?
15:29 – Are there certain products that benefit more from influencer marketing?
17:30 – What are the best platforms for influencer marketing?
19:15 – What makes TribeFluence stand out from other tools?
20:57 – What’s the best advice you’d give to a musician utilizing your platform?
22:32 – What’s the biggest challenge you’ve experienced as an entrepreneur?
24:32 – What are the greatest victories you’ve experienced as an entrepreneur?
25:50 – Are there any books that have impacted you on your journey?
28:22 – Closing remarks

Transcription:
Coming soon.

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